Mike Fernino, founder of the Lighting Symposium and DJ Idea Sharing presents this essential marketing seminar about the art of selling lighting to your clients. The seminar runs through the integration of using various social mediums to expose your product and make clients truly view your lighting as a MUST HAVE, and not an additional expense.
Mike sells lighting upgrades on 80% of his events and now he will show you the correct procedures to get results and make extra revenues with your DJ business, all while enhancing your events and making your clients day shine! Upselling – Uplighting techniques are for more than just lighting and can be applied to all forms of upgrades in your business. One of the best and most important marketing courses you can attend.
