My biggest passion in this business is school dances. Don’t get me wrong, weddings are amazing and I love their unique challenges; but my performances at schools are unlike any other. Each aspect of a school dance is both stressful, enjoyable, mind-numbing, and adrenaline-puming at the same time, and I’m not just talking about the performance. This is a year-round business that includes marketing, sales, dance marketing, performance, and follow up.
In our market, we see schools pay from $500 to $10,000+ for a school production (DJ/lighting/video screens). I am proud to say that as division president of A Premier Entertainment – 4SchoolsOnly, we book an average range of the $2500 to $11,000 per school after year after year. Not to mention that I’ve developed direct targeting techniques that allow us to reach new ventures that come in straight from these school dances.
This super-fast-paced seminar will cover marketing and selling school dances. You’ll learn what to do, say, wear and even a “bipolar” sales technique to reach students and teachers simultaneously. You’ll find useful, all-killer-no-filler content that you can use the moment out walk out of the seminar room to land a successful homecoming season and an even more bountiful prom.
