There is an ongoing flow of thoroughly compiled wedding industry statics available to professionals. The Wedding Report and The Knot Intelligence are just two.
Your own anecdotal experience and that of your peers offers a different view of the bride’s view.
At The Las Vegas DJ Show, CEO of Fun, Jodi Harris, will moderate yet another view. Jodi is assembling a panel of recent brides for a discussion of their wedding experiences (What a Bride Wants).
How brides researched potential services and their decision-making process will be major elements of the session. Because these panel members will be, essentially, anonymous in their experiences, you can expect forthright answers and an open discussion.
The goal is to give you more information about what brides are thinking, what they would do differently, in retrospect, and suggest ways that you might choose to change your marketing approach.

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